A Lead Magnet is an irresistible offer (usually a free gift) you make to your prospects in exchange for their contact information; usually their email, phone, address, or whatever info you need from the prospect.
In other words, the lead magnet acts as an incentive that encourages your prospect to hand over their contact info to you. Depending on what you use to incentivize your prospects you should see a substantial increase in the number of prospects filling your forms/applications.
Having the prospect contact info gives you the opportunity to convert them from a cold to a hot prospect. By the way, let me know if you need help with this.
So, if your business needs fresh supply of leads, a good lead magnet might be all you need. Don’t be afraid to test different lead magnets until you find the one that gravitates more of your prospects to handover their contact info.
Finally, feel free to experiment with different lead magnets (like Free Overnight Shipping), to lure prospects into becoming customers instantly.
Author: Chris Ogunor