In marketing, a Hook is a word, phrase, a story, or a unique offer that’s capable of stopping a prospect dead in its tracks, capturing 100% of the prospect attention, and compelling him/her to either buy your product or demand more info about your product.
Here are real Ads with a great HOOK (underlined):
- Discover Jim Kwik’s 10 Powerful Hacks To Unlock Your Super-brain So You Can Learn Faster, Retain More and Forget Less.
- Amazing Secret Discovered By One-Legged Golfer, Adds 50 Yards To Your Drives, Eliminates Hooks and Slices…And Can Slash Up to 10 Strokes From Your Game Almost Overnight!
Bottom line, the hook has to awaken a burning curiosity in your prospects mind that forces them to fantasize about your product or service.
Hint: Test different hooks until you find the one that gets the most response (most sales.
Author: Chris Ogunor