5 Essential Apps/Analytical Tools Every Business Needs

# 1. Email Marketing App (like MailChimpGetResponseAweberMarketo, etc): Email marketing in comparison to other marketing channels has the highest return on investment. A study by Direct Marketing Association was conducted to find out the effectiveness of various types of marketing; Email marketing was declared the clear winner, with a return of investment of around 41 to 1.

#2Hootsuite: Helps you manage all your social media content in one place, from prospecting to managing and scheduling your social posts.

#3Google Analytics: Whatever your industry (travel, automotive, healthcare, finance, etc) Google Analytics can help you get a deeper understanding of your customers, so that you can deliver better experiences.

#4BuzzSumo: Analyze what content performs best for any topic or competitor. Alternatively, use it to find key influencers to promote your content/product/service.

#5SurveyMonkey: is one of the most popular free online survey tools. Got a question for your customers or employees? Survey monkey can help, you can find out exactly what your customers want, need, and expect.

Author: Chris O.

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