Spam-Me-Not: Avoiding too much hype
Keep in mind when constructing your messages and building your subscriber list that there are two types of marketing: “cold selling,” or unsolicited e-mail; and opt-in selling. It is highly recommended that you do not engage in cold selling. This is considered spam. If enough people report your address as spam, you will be banned from ISPs and search engines. The occasional sale you see from cold selling will not be enough to compensate for your being blacklisted on the internet.
On the other hand, building an opt-in list is a perfectly acceptable and highly successful method that will keep you from being labeled bad business. With an opt-in list, people ask to be added to your subscriber database because they’re interested in your topic. Opt-in subscribers should always be given the option to opt out…but you would be surprised how many people don’t bother clicking the unsubscribe link, and eventually make their way to your site to investigate your product further.
When preparing your autoresponder messages, it is imperative to strike a balance between excitement and hype about your product. You must avoid wording your messages so that they look, feel and smell like spam, even if they have been requested. This means following the rules of creating direct and simple messages as described above (no writing in ALL CAPS, or putting seven exclamation points at the end of every paragraph). There are also a few other deadly spam sins to avoid: