In the last section we talked about the advantages and disadvantages of having a double opt-in list. Now that you have a firm idea of how to create a good solid subscriber list, it’s time to talk about maintaining your lists.
Today there is so much competition on the Web, you have to be aggressive and work hard to keep your customers. Fortunately there are many simple and easy tools you can use to maintain your subscriber list. This section will focus on many tools you can use to succeed. Let’s start by reviewing the use of autoresponders as a means of keeping in touch with your clients.
How To Use Autoresponders
One of the best ways to keep in touch with your customers and prospects is by sending out a series of regular and updated autoresponders.
Online marketing wouldn’t succeed today without autoresponders. These handy tools allow marketers to contact their prospects, customers and affiliates effortlessly. If you want to keep in touch with your customers and subscribers the best way to do so is by using a paid and professional autoresponder service.
An autoresponder is often a primary ingredient of many successful business owners’ toolkits. Autoresponders are nothing more than computer generated emails you can send to your affiliates. You can write a dozen at a time, load them into your database or the professional database you are using to manage your leads, then designate a time frame when each should be sent out (weekly, monthly etc).
You can use an autoresponder to send out sales messages or to announce new developments in your product line. You can use them to send out special offers to your customers or simply to help provide a means of communication with your customers and establish greater trust and loyalty.
A mailing list and an autoresponder often go hand in hand. Once you have your subscriber list, make sure you keep in touch with your subscribers regularly by emailing them. Most marketer email weekly at the very minimum.
You may also create separate lists, one list for paying customers and one list for prospects. You might decide to email your paying customers more frequently because they already bought from you. Once somebody buys from you, it’s twice as likely they will buy again. So save your best efforts for paying customers when using autoresponders.