Mailing List Building: Learning The Ropes
To build your own mailing list, all you really have to do is learn the ropes, and be willing to put in the time and effort needed to make this work. Let’s talk now about ways you can build your mailing list and subscriber list effortlessly.
How To Design Successful Subscriber Pulling webpages:
You can quickly and easily encourage visitors to turn into subscribers on your website by converting frequently visited web pages on your site into subscriber-pulling pages. These are nothing more than web pages that encourage visitors to subscribe to your mailing list.
How can you do that? One way you can do this is by using a pop up window that appears when a visitor goes to your web page. The pop up window should ask the visitor for their name and email address. Another tactic many successful marketers use is simply placing an opt-in form on all pages of their website for visitors interested in subscribing to your online newsletter or ezine. This is a simple, subtle and indirect way to encourage people to sign up for your ezine or your newsletter.
Opt in lists are a great way of building your list because in essence you are asking your customer for permission to contact them in the future by email about new products you may offer or updates to your site. Many customers will return to your site once you have their permission to contact them.
A great way to encourage customers to remain on your list is by sending them an email confirming their agreement to subscribe to your list. Then send them a friendly welcoming message.
Offer A Free Gift
Who doesn’t like a free gift? A sensible way to build your mailing list is to offer a free gift, report, newsletter or other object of value to your visitors when they opt-in to your mailing list. You can create a landing page for example, where customers can immediately download a free gift or report in exchange for their email address. This is a great way to pull in more visitors and transform more visitors into buyers.
The key here is making sure whatever it is you offer your customer has real value. You don’t want to give away a shoddy product, because they will assume everything else you have to offer is pretty shoddy too. So make sure you invest a little time and effort in your free gift. And be creative.
You may for example, offer them a free one hour personal coaching session. Or you may review the first ten pages of their marketing plan and offer advice. Give them something they will value and need, and they will gladly accept your gift and opt-in. You will also build trust and loyalty by doing so.
Honestly this is one of the best ways to pull people to your website because you are offering them something free. You will get targeted traffic going to your web page with little effort. The best part? You are proving what you have to offer is valuable, so customers are likely to return. And, even if they do not return on their own, you now have their email addresses or other personal information.
Offering Your Ezine
You can also easily build your ezine list by taking advantage of ezine marketing and advertising. For those of you new to this, an ezine is simply an online newsletter. Generally, most ezines sponsor one or more paid advertisements. You can use an ezine to grab your subscriber’s attention many ways. The best way is by offering a free or risk free product offer in your ezine ad.
When a subscriber clicks on the ad, offer them the choice to opt into your mailing list as an exchange for receiving the free offer. The free offer can be a free report or trial service.
This isn’t hard selling, just an easy and low pressure way to encourage members of your list to sign up for your mailing list. In exchange they get something free. It’s easy to build your ezine list by placing an ad in other ezines that require the user to opt in to your list to receive their free product or service.