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Email marketing is a way of promoting a business by sending emails to a specific group of people, known as a mailing list.  It is a common marketing strategy for most Fortune 500 companies such as Amazon, Apple, Microsoft, eBay, Tesla, Walmart, Target, Macy’s, etc. Email marketing is not limited to Fortune 500 companies, it can also be used by small businesses, bloggers, coaches, and even non-profit organizations.  Email marketing is something that should be seriously considered by business owners, whether you’re looking to generate leads, increase product sales, create awareness for a cause or program, email marketing can help you achieve your objective inexpensively. 

Why Every Business Owner Should Consider Email Marketing?

Unlike other forms of digital marketing, email marketing ensures you always contact interested customers. A mailing list is a group of people who want to hear from you. They already expressed their interest in your products by signing up. The list is also yours, and reaching your audience is as simple as clicking on a button.

There are numerous benefits of using email marketing as a promotional tool for a company. Here are a few of them:

  • By targeting the customer email inbox, a business is more easily able to build a personal relationship with these customers. When a potential customer feels that the business is on their side and seems more human, they are more likely to interact and make purchases.
  • If a business is looking to increase its website traffic, this can be easily achieved by including a link within the email, immediately boosting the amount of hits the website receives. The more relevant clicks the website receives, the more sales are likely to be made.
  • Email marketing gives a company the added bonus of being able to offer their loyal mail list subscribers special deals. If a customer receives an offer which they know cannot be gained through any other means, they are much more likely to take advantage of it.
  • Email marketing enables a business to show off its expertise within the field that it operates. This goes on to build up a trust with the customer since they can have the peace of mind that this business knows what it is talking about. Therefore, when that customer requires the type of service offered by the company, they are more likely to buy from them.
  • One of the major benefits of running an email marketing campaign is that the business has the opportunity to monitor which emails have been opened, which links have been clicked and what has been ignored. This is a great way for a business to then further tailor the emails they send out in order to maximize engagement from the client. If the business can tailor their emails to successfully engage potential customers, sales are more likely to occur.
  • By using a mailing list, the business is constantly feeding the customer information, which will help build up the brand recognition which usually helps the company attract more customers.
  • Email marketing allows a business to put their subscribers into groups (demographic or interest based), this allows them to send more personalized emails. 
  • When a customer who has already subscribed to a business mailing list, if they like what they see they have the ability to share the email with others. This is then likely to lead to more customers and better sales.
  • You can nurture leads and build a solid relationship with your customer base by sending relevant email messages. 
  • It helps you grow your network – through each purchase, each opt-in you will find new people genuinely interested in your products that you can sell to over and over again.
  • A study by Direct Marketing Association was conducted to find out the effectiveness of various types of marketing; Email Marketing was declared the clear winner, with a return of investment of around 41 to 1.
  • You can use it to keep your clients interested when you have to go a long time between releases. For instance, use the emails to tell them what you are working on, pique their interest, even create a hype around the new product you are developing. People are tempted to buy things they are curious about, even if they don’t exactly need them.
  • You can use emails to create new streams of income, such as affiliate marketing. You don’t have to stick to just your products if you don’t want to. Be mindful though and remember to not make every single email about selling something.
  • You can use your emails to test out new ideas. Most entrepreneurs get to the point when they have a new idea but are unsure if their clients would appreciate it. Nobody likes to waste time and market research can be exhausting and expensive. But if you send out emails discussing the new idea and asking for feedback, you’ll have your answers with little effort.
  •  It is a direct communication line between you and your target audience. Sure, you are reaching them, but they can also reach you by hitting the reply button. Use that to your advantage to ask for feedback or content requests.

Now that you understand the value of email marketing, you’re probably wondering what App to use for your email marketing. To make your search easier, here are a few Apps that are easy to use and won’t cost a fortune:

  • Active Campaigns
  • SendGrid
  • Aweber
  • SendInBlue
  • MailChimp
  • ConvertKit
  • GetResponse

The existence of competition in a niche is a good indicator that there is money to be made in that niche. However, too many competitors (for example, the weight loss niche), is not a good thing. Especially, if your competitors have much deeper pockets and experience than you. The ideal niche should have plenty of demand and a handful of competitors. However, it’s difficult to find these niches without a huge barrier to entry. 

Given that most lucrative niches have a ton of competitors vying to win consumers’ sentiment, it might be wise to outwit your competitors by keeping an eye (spy) on them to see what they’re doing and how you could do it better. Here is how to find and legally spy on your competitors.

Finding Competitors

Method #1: Google “buyer” Keywords For your Niche:

You will find your competitors in the paid Ads and the top organic results. Take note of the companies that are advertising on Google and those in the top 10 organic results. These are the companies serious about dominating the marketplace. Visit their websites to see their offers, as well as identify their strengths and weaknesses (conduct a mini SWOT Analysis).

Method #2: Use SEMRUSH To Dig Deeper

Take the competitor’s URL in step 1, and enter it into the search bar at www.semrush.com/ (see pic below) to learn more about the competitor as well as find other competitors. You will also find other related keywords that buyers are using to find your product/services on Google.

Spying on Your Competitors 

Method #1

Follow.net: Is a great tool for obtaining valuable competitive insights about your competitors. However to get the complete competitive insight you will be assessed a monthly fee. Use the free plan for now. You can upgrade later in the future.

Method #2

iSpionage.comEnter your competitor’s URL to get a lot of useful info about your competitors. You don’t need the paid version until it is absolutely necessary. There is a ton of free data that you can make use of.

Method #3

Adbeat.com – similar to follow.net but more powerful. This is what internet marketing “Gurus” use to uncover their competitor’s online marketing campaigns. This service is not cheap ($249/month). Only consider using this service when you are ready to play in the big leagues.

I hope you found this post useful. Anyway, let me know if you have any question(s). By the way, in the spirit of full disclosure, I’m affiliated with some of the companies mentioned above.

by Chris O.

I first came across this strategy from a lady called Monica, she made over $𝟏𝐦𝐢𝐥𝐥𝐢𝐨𝐧 in GCI in a year with this strategy. I thought the strategy was brilliant. That’s why I decided to create a script based on her Door Knocking Strategy.

Doing door knocking can be scary but with the right script, it makes things a bit easier. Next time you’re in front of a potential seller or farming a neighborhood, use the script below.

What makes this script work is how it psychologically(hypnotically) disarms the homeowner’s sales resistance (lowers their guard) with a simple question. It also unconsciously forces them to pause and honestly think about selling their home. It helps you quickly weed out homeowners that are considering selling their home from those that have no intention of doing so. I’ve created this script based on what worked for Monica, and it will work for you.

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The headline is the single most important piece of copy you will write for all your marketing campaigns. The headline of your Ads has a second to capture your audience scattered attention. Every marketing campaign begins with the HEADLINE. It’s the most vital part of every marketing campaign. This means that the headline should arouse a burning curiosity within your prospects & customers mind, in a way that they cannot continue with their lives until they’ve read or listened to your sales pitch or content. Your headline must magnetically glue your ideal prospects eyeball/eardrum towards reading/listening to everything you got to say about your product or service. Regardless of what you might think of them, Gossip magazines like national enquirer have mastered the craft of writing captivating headlines.

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Reach out to businesses in your town or City that target the same type of customer. For example – if you own an auto repair shop reach out to Auto Dealerships. Likewise, if you own a hair salon reach out to cosmetic/beauty shops. The alliance may take the form of an endorsement or a simple cross promotion.

  • Auto Dealership & Auto Repair Shop  – Dealership can offer its customers 50% Off Oil Change coupon from the auto repair shop. Similarly, the auto repair shop will recommend the dealership to any of its customers in need of a new car.
  • Hail Salon & Cosmetic/beauty Shop – both businesses can cross-promote each other’s coupons.
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