Once you start growing your opt-in list, you’ll want to ensure it is profitable. There are many ways to go about doing this. You want to make sure all your hard work is for a good cause, so you have to find ways to profit from your list. There are literally dozens of different methods you can employ to achieve results, but two seem to work better than all others.

The top two ways to profit from your list are also the easiest, so let’s look at them:

1. Build trust and loyalty among your customers. Your customers will not buy from you unless you are able to prove your worthiness. So, you have to spend notable time working to build their trust. You can do this many ways. You can join forums that talk about the products or service industry you have an interest in, and look for experts in your field to offer their advice and recommendations to your subscriber list.

Also, make sure your website is clear and offers your visitors relevant and important information they will find helpful during their journey. If you are practicing affiliate marketing, and even if you are not, make sure you tested or tried any products you plan to sell so you can provide your subscribers honest reviews of them. This is the #1-way to build trust, and trust always leads to higher profit margins.

You should also build a user-friendly website, one that has a navigation bar placed in a prominent location. Make sure you provide your customers with a contact us page and always respond to customer or visitor inquiries within 48 hours if this is possible. The sooner you get back with your visitors, the better reputation you will build.

When responding to customer’s that contact you through your website, make sure that you remind them to sign up for your free newsletter if they haven’t already, which will contain more information on the subject they are looking for. Don’t automatically assume they want to be subscribed to your newsletter just because they asked a question on the topic. Tell them what your newsletter offers, and how they can subscribe.

When you build trust and loyalty, your customers are also more likely to refer your business to their friends and their family. Some web owners design a page after the order page that allows the customer to input the names and emails of two to three of their friends that might also be interested in your products. This is another simple way to build your list. Make sure you provide them an incentive for checking you out, in the way of a free report, book, checklist or newsletter subscription.

2. Fulfill your subscriber’s needs. Everyone has needs. The whole point of doing business on the web is to fulfill the needs of people surfing the Internet. If you want to make money selling a product or a service, you first have to find out how that product or service will fill your prospect’s needs. How will they benefit from the product or service you offer? Have other people benefited? If so, how and why? Providing your customers with this information will help you create a profitable opt-in list, one that will transform visitors into paying customers.

One of the simplest ways to tell your customers how you can fulfill their needs is by listing the ways you do this on your landing page, or on another prominent place on your website. Make sure you bullet each benefit and explain to the prospect exactly how you plan to serve them, and why your product or service is better than that of the competition.

The more content you provide, the more secure your customer will feel about their purchase. They are also more inclined to believe you are fulfilling a need they have.

Let us take a moment to look at the first bullet, trust. Many people fear that building trust among strangers will prove difficult. Realistically speaking, anyone can build trust easily. How do you build trust?

First, run a legitimate business that you know something about. Don’t try selling aromatherapy to someone just because it is a hot trend. You have to know what you are selling to sell it well. Next, if you want to encourage your customers to buy, offer them some form of guarantee. You can for example, offer them a 90-Day money-back guarantee on any products they use on your site, provided they use the products in the time frame appointed and have a legitimate reason for returning them.

Statistics show that even when customers do not feel satisfied with a product they will often not return it because they either (1) forget about it or (2) are too busy to mess with it. Nonetheless, when you build a guarantee into your sale, you put your customer’s mind at ease, and they consider their purchase less risky.

Lastly, provide your customer’s helpful hints and guidelines that will help them get the most benefit from your product. This shows your customer you have a vested interest in helping them succeed. This builds trust and loyalty, and converts subscribers to buyers. That is your goal to begin with.

You can convert a good portion of your new subscribers, the people that have already opted into your list, into paying customers immediately using one simple technique.

How do you do that? It’s easy. It’s called the “One Time Offer”. What you need to do is create a one time offer sales landing page between your primary landing page and your thank you page. Historically the one time offer deal has generated the most profits in the online industry. How does it work?
Here is how the process actually works. Your customer enters your site on your landing page. Your landing page may contain a link for them to sign up for a free gift. They sign up for your free product or gift and opt in to your subscriber list. They are immediately directed to your one time offer page before they go to the thank you page or confirmation page confirming their free gift is sent.

Your customer has to go through the one time offer page before they receive their free gift, so you have to make this very clear on your one time offer page. You have to let your prospect know that this is the ONE time they will be able to take advantage of the offer you present them with.

You can start with a simple headline like, “You HAVE to read this before proceeding to the next page to finalize your free gift.”

What should your one time offer page look like? Your one time offer page should look like any other sales page. You have to reemphasize throughout to your customer that this is a one time offer, so they can only take advantage of the opportunity you plan to present them with this one time.

By highlighting this statement, you create a sense of urgency. You want to make the customer feel like it is absolutely essential they take advantage of your one time offer or they will miss out on a life changing opportunity.

Your one time offer page should be dynamic, charged with energy and provide multiple calls to action.

Here are some other tips for spicing up your one time offer page:

  • Let your customers know they will not find your offer anywhere else.
  • Let them know the product you are offering is being offered at a special discounted price this one time only.
  • Consider offering your customer a bundle of products they can buy the resell rights to.
  • Your one time offer will give your prospects the opportunity to (1) take the offer or (2) say no and continue to download their free report. It’s that simple. You can include the link that says “No Thank You” on the bottom of the page if you want to prevent the prospect from clicking on it immediately without seeing what it is you have to offer.

    Either way you have gained a new subscriber and have nothing to lose by trying to sell them something right off the bat. You may be surprised to find out how many visitors are willing to buy something after you offer them a free gift. Just make sure you set up your site correctly so if they do order a special one time offer product they still receive their free gift.

    If your prospect does end up taking advantage of your free offer, you should send them to a different thank you page where they can acquire their products as well as the free report or gift you offered when they opted into your list. Make sure you personalize this message and follow up with your customers to ensure their satisfaction. This will instill loyalty and trust and help you build long-term relationships with your customers.